Google Advises Nigerian Media To Create Local Content On Internet

Mr Lanre Aina, the Business Development Manager of Google Nigeria, on Thursday advised the Nigerian media to develop local content on the Internet.

Aina gave the advice in Lagos at a “New Media Training’’ organised by Google Nigeria for media personnel.

He said that creating local content on the Internet would make the media more relevant as many Nigerians were now online.

According to him, there are over 43 million Nigerian users online and the number is still increasing, hence the need to create relevant content to suit them.

He said that it would be more profitable for the media to develop local content on the Internet.

Aina said that the new media entailed how the media should learn new skills that would enable them to close geographical boundaries between them and the public.

“The new media ensures a gradual fading of geographic boundaries, and making physical location less significant for social relationships.

“There is hunger for the next level, be it in the media, in businesses, the banks, so we have to step up in tune to the next level,’’ he said.

According to him, the purpose of the training is to teach the media to learn how to apply new media skills set to their jobs, business and life.

Mr Adeleke Rufai, Managing Director, Microres Nigeria Ltd., an Information Technology Consulting firm, said that the company was partnering with google to assist the media.

Rufai said that the training was to unveil media empowering solutions from google since there were lots of products available which Nigerian media were not aware of.

“Some of the media are using the products, but they are not using them the way they will give them maximum value.

“So, what Google is trying to do is to sensitise the media on the roadmap to digitisation.

“Digitisation process is about skill, it is about creativity, it is about synergy, it is about competition and it is about how to remain on top of the game,’’ he said.


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