African Brand Among World’s Best

For the first time, an African brand MTN have been listed as among BrandZTop 100 Most Valuable Global Brands.

The study, commissioned by WPP and conducted by Millward Brown Optimor and now in its seventh year, identifies and ranks the world’s most valuable brands by their dollar value, an analysis based on financial data, market intelligence and consumer measures of brand equity.

Seven of the top ten brands are technology-based. The No1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion. IBM grew 15% in value to USD115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth USD107.8 billion.

In advance of its IPO, eight year old Facebook rose 74% in value, making it the fastest brand value riser in the ranking. Worth USD33.2 billion the social network moved up to No.19 from No.35. Other top ICT brands listed included AT&T, which was placed 8th, Verizon, placed 9th, and China Mobile, ranked 10th.

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